Do not fear a soaring height, seek it out and embrace it. I’m sure there are other great pizza places around too!” You answer should be a resounding “Hell YES!” and then back it up. If you own a Pizzeria and customer asks if you make the best pizza in town, your answer should not be “Well… I mean… I guess so. If you are the best at something, do not limit yourself to a “safe” marketing approach! Dare to be the business you dreamed it would be! In business, it’s paramount that humility takes the occasional backseat to hubris. Godin argues that this story is a deception, a rouse to keep us grounded and humble. This interpretation has become the thesis of Seth Godin’s work, The Icarus Deception. The lesson urges us to live in the “safe zone.” Be conservative, stay in the middle, resist the bold temptation to fly high. Hearing this story, you can detect the stress Daedalus imposes on Icarus about where to fly. The boy fell from the sky, drowning in the ocean below. Icarus, too close to the sun, destroyed his wings. Icarus climbed higher to the sun, soaring closer to the sun and his demise.Īs the wax melted, the feathers began to break away. But, taking to the sky, his son succumbed to the thrill of flight. And the sun would melt the wax if they flew too high.ĭaedalus, handing Icarus his wings, warned him of these limits. The feathers could not touch the sea water would destroy them. While the wings did provide the father and son their avenue of escape, Daedalus feared the risks inherent in his design. Constructing wings of wax and feathers, Daedalus looked to the sky above the Labyrinth’s walls. The craftsman, discouraged by his circumstance, planned his escape. The story tells us, the King of Minos ordered Daedalus, a refugee in Crete at the time, to build a Labyrinth to house his son, the infamous Minotaur.Īfter proving disloyal, the King imprisoned Daedalus and his son within the walls of the Labyrinth. The tale of Icarus and his death begins with his father, Daedalus, the great craftsman. However, this myth deserves attention and, in the end, a new approach!
The tale of Icarus is not one you might have heard before bed as a child. While these stories help familiarize us with dangers and impress values upon us, they can also stunt us in a way. Cave paintings recounted the events of great hunts, bards educated through song and poem, and parents put their children to bed with stories we’ve all come to know as classics. Throughout time, people have learned about the world by the stories passed down to them by those before them. Share on Facebook Share on Twitter Posted on Octoby Dennis Lewis Defying Daedalus: The Story Behind Mad Icarus Media
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